- Discovery & Refinement
Every project starts with understanding the real problem. Not the brief, not the wishlist – the actual business need behind the request. We run workshops, ask difficult questions, and challenge assumptions early so we're building the right thing from day one.
What you getA clear project definition, validated requirements, and a realistic plan with no surprises hiding in the detail.
- Architecture & Planning
Before any code is written or screens are designed, we work out how the system should be structured. What technologies fit the problem. Where AI adds genuine value and where it doesn't. How the platform needs to perform at scale. Getting this right early saves months later.
What you getTechnical architecture, technology decisions with clear reasoning, and a development roadmap broken into deliverable phases.
- Design
We design interfaces that people can actually use. That means user research, tested layouts, and a visual language built around clarity and accessibility, not decoration. Every screen is designed with real content and real user journeys.
What you getUX wireframes, a complete UI design system, and prototypes tested against real user scenarios.
- Build & Iterate
We build in short cycles, shipping working software regularly so you can see progress and give feedback on something real. No disappearing for three months and hoping for the best. The code is written to be maintained long-term, not just to pass a demo.
What you getWorking software delivered in regular increments, with full visibility of progress and the ability to adjust priorities as you learn more.
- Launch & Support
Launching is a milestone, not the finish line. We handle deployment, monitor performance, and fix anything that comes up in the real world. Most of our clients stay with us after launch because the product keeps evolving – and so does the business.
What you getA managed launch, post-release support, and an ongoing partnership for future development.
Custom software, built properly
We build custom web platforms and AI integrations for businesses that need an expert technical partner to bring their ideas to life.
Every business we work with has a different starting point
Some need a partner to turn an idea into custom software that works. Others need specialist support for a team that's already in motion.
There's pressure to "do something with AI" but you want to invest in something real, not a gimmick. We help you identify where AI integration genuinely improves your product or operations, then build and integrate it.
You know what you want the software to do, but you don't have developers in-house to build it. We act as your software development team – from architecture and design through to a working product – without you needing to hire a department.
Your team is busy keeping the lights on and there's no capacity for new builds or complex integrations. We plug in alongside your existing developers, handling the work they can't get to or don't have expertise in.
Slow, difficult to maintain, or not doing what the business needs. We audit what you've got, identify what's actually causing the problems, and fix it — or recommend rebuilding if that's the honest answer.
Whatever the situation, we'll figure out the right approach together.
A delivery process that's been tested and refined
Every project is different, but the fundamentals don't change. We follow a structured process because it works, not because it looks good on a website.
You'll always know what's happening, what's coming next, and why.
